The Exact Process That Grew Rockey's from 0 to 8,000 Cases a Year...with a team of ONE.

Proven Process | Predictable Sales | Fast Results

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"Not something you see every day"

"The Rockey Method isn’t just about selling; it’s about creating a connection. I’ve seen people walk in, taste the product, and walk out with cases, raving about the experience. That’s not something you see every day."

- Tommy - NJ Store Manager

"26 Cases in 5 Hours"

"Every tasting Rockey’s done, he’s sold through everything he brought. We’re talking 26 cases in five hours at one store. That kind of result is unheard of. It’s like a magic show – he gets people engaged, excited, and buying."

- Josh, NJ Distributor Rep

"That's what Moves Bottles"

"Rockey has this incredible ability to connect with people. It's not just about the product—it’s about the way he tells the story, gets them to taste it, and makes them feel like they’ve discovered something special. That’s what moves bottles."

- Asad - Long Island Wine

Most Founders Struggle with...

No Clear Sales Process: Lacking a proven, scalable strategy.

Wasted Effort: Trying to DIY growth without results.

Team Accountability: No system to keep everyone aligned and on track.

The System That Took a Bootstrapped Brand to 8,000 Cases/Year

The Rockey Method equips founders and teams with:

Step-by-Step Strategy: Replicate the process that scaled an independent spirits brand from zero to 8,000 cases annually.

Team Accountability: Ensure consistent execution with built-in tracking and KPIs.

Ongoing Support: Gain access to strategy sessions and coaching tailored to your brand's goals.

What to do now

Book Your Free Call - Share your goals and challenges – no commitment, just a strategy session.
Receive a Custom Roadmap - Get a tailored strategy based on the exact process that scaled Rockey's Liqueur to 8,000 cases/year.
Execute with Confidence - Implement the system with ongoing support, team accountability, and measurable goals.

The TRM Process

This step-by-step guide outlines how the Rockey Method will be implemented, emphasizing scalability, group collaboration, and measurable outcomes.

Enrollment & Onboarding

Begin by completing an onboarding form to provide essential brand details and scheduling a 1:1 brand positioning call.

You’ll gain access to the private community and course materials while setting up tools for tracking KPIs like bottle movement and tasting ROI.

This step lays the groundwork for your success.

Core Training

Access self-paced training modules that teach the Rockey Method framework, including proven sales techniques and systems.

Learn how to create authentic connections with customers, optimize tastings, and use the provided templates to measure and improve performance.

Weekly Group Coaching Calls

Join weekly group coaching sessions where founders collaborate, share insights, and solve challenges together.

These live sessions provide tailored advice and networking opportunities with other brands using the Rockey Method.

Accountability & Refinement

Submit tasting KPI results to track your progress and compare with benchmarks.

Use insights from the private community and coaching calls to refine your approach and overcome challenges.

Continuous feedback ensures you're on track for success.

Long-Term Support

Stay connected through the private community for ongoing collaboration and access to updates, resources, and advanced tools.

As your brand grows, leverage new content and optional coaching to scale beyond your initial goals.

Designed For:

Brand Owners

Brand Managers

Sales Managers

Agencies

This program is NOT FOR:

Owners Looking for a Quick Fix Without Effort: If you’re not willing to implement simple, proven strategies, this course won’t help.

Your product is fundamentally flawed: If you are not delivering excellent products , no amount of brilliant strategy can help you. Focus on that first..

People Unwilling to Embrace Systems: If you prefer doing everything manually instead of setting up scalable processes, this course isn’t a fit.

Owners Not Ready to Prioritize Growth: If you’re not ready to simplify your operations and focus on sustainable results, this isn’t for you.

Frequently Asked Questions

What if my brand is too small to benefit from this system?

The Rockey Method is specifically designed for founder-led, independent brands. Whether you’re just starting or scaling up, the method adapts to your current stage and helps unlock your brand’s potential using proven strategies and tools.

I’ve already tried tastings, and they didn’t work. How is this different?

Most tastings fail due to lack of strategy and follow-up. The Rockey Method provides a complete system, including training, tracking KPIs, and refining your approach. It’s not just about being present in a store; it’s about creating authentic connections that drive sales.

What if I don’t have the time to implement this?

Our course is self-paced, and you’ll gain access to automated systems that reduce manual effort. Plus, the weekly group coaching and private community provide ongoing support to make implementation as seamless as possible. If you don't have time to drive real results, this definitely isn't for you!

Why should I pay for something I could figure out myself?

The Rockey Method is built on years of trial, error, and success, refining what works. Instead of spending time and money testing unproven strategies, you’ll gain immediate access to a proven framework that has scaled a brand to 8,000 cases/year.

My team is small. Can they handle this?

Absolutely. The system is built for lean teams. It simplifies execution by providing clear guidance, tools, and support, ensuring your team is equipped to succeed without unnecessary complexity.

How do I know this will work for my brand?

Every brand that follows the method and stays accountable to the KPIs sees measurable results. The system has been tested across various spirits categories, and we help you determine fit during the initial brand positioning call.

What happens if I need extra help or don’t see results right away?

You’ll have access to weekly coaching calls and our private community, where you can ask questions, troubleshoot challenges, and refine your approach. We’re here to help you overcome roadblocks and see success.

Is this just another course?

No. The Rocky Method combines a course, private community, expert coaching, and ongoing accountability. It’s a comprehensive system designed to not just teach you what to do but ensure you implement it effectively.

Why do you require KPI tracking?

Tracking KPIs is critical to identifying what works and addressing areas for improvement. This isn’t a set-it-and-forget-it system—it’s an active approach that ensures your success is measurable and repeatable.

Can I cancel if it doesn’t work for me?

Yes, you can cancel at any time. However, the brands that achieve the best results fully commit to the process, using the tools, training, and community support to drive long-term success.

Accountability Guarantee

We’re so confident in the Rockey Method that we’ve built a guarantee to ensure it works—if you do the work. Here’s how it works:

If You Commit, We Commit.

Follow the system: Complete the course modules, participate in weekly coaching calls, and track your KPIs consistently.

Execute the strategy: Implement the tools and tactics we provide, and take action in your market.

If you meet these commitments and don’t see measurable progress within 90 days, we’ll personally work with you to troubleshoot and refine your approach until you do.

This isn’t a passive program—it’s a partnership. We provide the roadmap, the tools, and the support; you bring the effort and dedication. Together, we’ll create the momentum your brand needs to succeed.

By committing to this process, you’re not just investing in your business—you’re ensuring you build a system that works for your brand, your team, and your goals.

MEET THE Creator

Hey, I'm Rockey!

Eamon Rockey is a celebrated innovator in the beverage and hospitality industry, recognized for his ability to bridge tradition with groundbreaking technique. The most effective sales system in the industry was born by merging this ability with a strong aptitude for creating instantaneous and authentic relationships, developed over his years at Michelin-starred restaurants Eleven Madison Park, Betony, and more. The Rockey Method transforms brand velocity, helping them establish authentic connections with consumers and achieve significant market success.

With over a decade of experience building and scaling Rockey’s Botanical Liqueur, his expertise spans product development, as well as strategic on and off-premise execution. Rockey’s most notable achievement is singlehandedly taking his eponymous business from a bootstrapped concept to an 8,000-case-per-year success story.

Rockey’s passion for craftsmanship and consumer retention has been the driving force behind his mission to empower other founders with the tools, strategies, and support needed to distinguish themselves in a competitive market. A frequent collaborator and thought leader, Rockey’s dedication to education and mentorship is evident in his commitment to helping entrepreneurs unlock their potential.

Through the Rockey Method, he continues to redefine what’s possible for independent and established brands alike, championing a future where identity and positioning drive sustainable growth.